eBay heightens precautions against fraud
Published January 25th, 2007
TheStar.com Executives at EBay Inc. are touting security as their top priority in 2007 after an internal survey showed that online scammers may be denting the company’s reputation.
The San Jose, Calif.-based online auction company began a program last year to safeguard members’ identities by concealing their user names on expensive listings. That measure could make it harder for con artists to contact losing bidders and goad them into “second-chance offers,” where customers wire cash to the scammers’ accounts.
Engineers also want to reduce counterfeit items and clamp down on scams between buyers and sellers from different countries, said William Cobb, president of EBay North America.
“It’s no secret that online criminals who target sites like eBay and PayPal have grown in number and sophistication over time,” Cobb said in comments posted Wednesday to an EBay forum.
“Where we’ve historically put an emphasis on transparency and free choice, today the security threats are more complex, and we’re more actively protecting our buyers from fraud.”
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